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Showing posts with label proton. Show all posts
Showing posts with label proton. Show all posts

Proton launches new brand-building campaign

2
Owners are turned into Mini Ambassadors through positive experience at Proton

It is a simple enough plan, invite owners to the plant to receive their cars, give them a tour of the facilities and let them loose for an hour or so on the test track and impress them with the skills of Proton test drivers in a Lotus Elise.

Hopefully they leave impressed and share the positive experience with their family, friends and neighbours.

If the initial reaction of the first group of customers is anything to go by, the plan seems to be working a treat

Video courtesy of http://malaysiandrive2.blogspot.com/


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